300+ projects delivered since 2009.
Google Ads 4 Ecommerce
Managing Google Ads for 1.2M+ products across Europe.
Our satisfied clients:
Expertise in Google Ads for E-commerce: Our specialty!
And everything that goes with it!
Google Ads account management
Achieve maximum results for your online business with custom automation + account structure built around your targets
Shopping feed optimisation & automation
Precise, automated data feed optimization for maximum shopping performance with Google Ads
Conversion Tracking
You need perfectly functioning conversion tracking to get the most out of the Google Ads algorithms.
Branded search & protection strategy
Brand campaigns in Google Ads remain a vital element for every online store, including yours!
Data-driven strategies
Effective marketing strategies based on accurate data to support informed decision-making.
Focusing on ROAS
Increase your return on ad spend to achieve greater efficiency within your Google Ads account.
Google Ads potential analysis for e-commerce retailers
Business Experience
Complete and permanent automation of text ads across Europe for available hotel rooms at each trade fair
About Hotel Reservation
TEST Hotelreservation & Events is a leading provider of hotel reservation services in Europe. They offer premium room deals at all major trade fair and congress locations, along with expert consulting and services for your visit.
What was the goal?
The full automation of Google text ads across Europe for hotel rooms available near trade fairs on a daily basis, triggered by keywords in the respective local languages. The content had to adhere to Google’s best practices, maintain correct spelling, and incorporate marketing psychology elements to ensure peak performance.
Information regarding the location and duration of all trade fairs, promotional lead times, daily hotel availability, and internal prioritization had to be consolidated from various databases and transformed into high-performing Google text ads.
What was the challenge?
The internal Google program “Google Hotels” could not be used because this program only works for search terms following the pattern “hotel location”. However, for maximum success, the client required the permutations of synonyms for “hotel trade fair name”.
- Merging diverse databases
- Automated creation of Google text ads according to best practices
- A large number of hotels and trade fairs
- Automated assignment of local-language keywords for distribution across Europe
- Automated geographical targeting of ads
The[Shopmonauten®] solution:
Using automation strategies, data optimization, and machine learning to precisely match the user's Google search
From Burgbernheim to Europe: The Shopmonauten support qpool24 in internationalizing their shop – Google Ads for 17 new markets
About qpool24
At qpool24, professional tradespeople and ambitious DIY enthusiasts find numerous products for domestic, heating, and sanitary technology. The range offers a wide selection of multilayer composite pipes, PE pipes, flexible hoses, brass fittings, galvanized fittings, pipe valves, pipe insulation, expansion tanks, radiators, suitable tools, and much more.
What was the goal?
The client wanted to "go international" as quickly as possible. While the shop and advertising had previously been limited to Germany and Switzerland, 17 additional European markets were to be added. From Portugal to Sweden, from the Netherlands to Poland. qpool24 took over the creation of the country-specific shop pages – the task of the Shopmonauten was to set up Google Ads for the new countries.
What was the challenge?
On the technical side, an optimized shopping feed had to be provided for each country, and various tracking and analysis services had to be deployed at scale for 17 online shops. Additionally, the best Google Ads setup had to be determined for a variety of languages, target regions, and currencies.
The[Shopmonauten®] solution:
qpool24 quickly succeeded in creating feeds for the countries. We integrated these into the client's existing Merchant Center and decided against using new Merchant Center accounts. The reason: This allowed us to assign each country feed to the new Google Ads accounts with a single click. Custom labels were used for this – one for each country. The highlight: When creating a Performance Max campaign, the respective country could now simply be selected via a dropdown menu.
Regarding the campaign set-up: We decided on one account per country. These accounts were linked under a new qpool24 manager account. The overview of performance played the most important role in this choice. The currency issue was bypassed by operating all accounts in EUR (as only one currency per account is allowed). This is possible even though some countries do not use the EUR as their own currency (e.g., Sweden, Denmark).
Finally, a word on the ad copy. Here, we worked with international Google Ads experts who were familiar with the linguistic and cultural nuances of the new countries. We found these experts through our global network of Google Ads specialists.
All in all, a great project that bore fruit in the form of new revenue after a short time. Go European, qpool24!
Naturzeit: How 16,000 products were perfectly showcased with Google Ads
About Naturzeit
Naturzeit is an established provider of outdoor equipment and passionately follows the motto "Experience nature well-equipped". With an extensive product range from well-known manufacturers, Naturzeit accompanies its customers with high-quality outdoor products and brings many years of expertise and passion for outdoor activities.
What was the goal?
The main goal of Naturzeit was to optimally promote their extensive product range of 16,000 products—consisting of a wide range of brands, outdoor products, and various versions in terms of size, color, and form—via Google Shopping and Google Text Ads.
What was the challenge?
The challenge was to individually optimize every single product in the assortment for display on Google Shopping and to generate high-performing ad assets (headlines/descriptions) for the text ads for each product. In addition, relevant search terms and precise keywords had to be identified for the 16,000 products.
TheShopmonauten® solution:
We developed a highly automated solution. Using advanced data transformation, the data feed for Google Shopping could be fully optimized, and text modules and keywords were efficiently generated. All available and maintained fields from the ERP system were used to ensure that every product detail was presented correctly and attractively. The creation of the text ads was fully automated and reacted daily to changes in the product range.
The automated solution was supplemented with individual solutions and optimizations for each product category. Thus, tailor-made CTAs were developed for each product category to increase the effectiveness of the ads. The combination of comprehensive automation and customized optimization made it possible to position Naturzeit's 16,000 products efficiently and effectively on Google Shopping and in Google Text Ads.
You are in the right place because you are an e-commerce retailer and ...
... you want to get the most out of Google Ads.
In the highly competitive e-commerce market, a smart Google Ads strategy is crucial. We understand the unique challenges you face as an online retailer and offer tailored solutions to take your Google Ads campaigns to a new level. Whether you are already using Google Ads or are just starting out, we are ready to tackle your individual challenges.
Our experts have the know-how and experience to drive your success. They are familiar with the latest trends and proven methods in e-commerce marketing and use advanced techniques to optimize your Google Ads campaigns. Together, we develop a strategy that increases your sales and improves your advertising spend to position your company successfully in e-commerce.
Do you want to exploit the full potential of Google Shopping and maximize your sales? With us, you have the expertise at your side that specializes in high performance for Google Shopping campaigns. Using advanced technologies and our extensive expertise, we develop individually tailored campaigns to present your products optimally and target specific buyers. Our goal is to improve your ROAS and increase your sales.
From product feed optimization to the implementation of intelligent bidding strategies, we use proven methods to guarantee you the best possible success. Let us take your Google Shopping campaigns to the next level together and maximize your performance. We help you achieve high click-through rates and save costs, while we increase the visibility of your products on Google and use advanced technologies for maximum performance.
You have a clear goal in mind: to achieve your desired Return on Ad Spend (ROAS) in Google Ads Max Performance campaigns. We specialize in helping you achieve the best possible result. Our experienced experts use advanced strategies and techniques to align your Google Ads campaigns for maximum performance. We analyze your data, optimize your ads, adjust bids, and continuously monitor the results to ensure you reach your desired ROAS.
We understand how important an efficient advertising budget is and do everything we can to achieve the greatest possible value for your investment. With our expertise and experience, we support you in reaching your goals and maximizing your ROAS. We offer optimized Google Ads campaigns for maximum performance, effective bidding strategies, and targeted alignment with your ROAS. In doing so, we help you improve your overall success, save costs, and provide experienced experts for ROAS optimization and advertising efficiency.
A brand campaign in Google Ads offers you the opportunity to specifically run your online shop ads when users search exactly for your shop on Google. Although this may seem unnecessary at first, it actually brings many advantages that can have a positive effect on your advertising account. By placing paid ads above the organic search results, you achieve prominent visibility. When users specifically search for your shop, they immediately come across your ad, which leads to high click-through rates.
This high relevance factor and user engagement have a positive effect on the quality score of your ads. This is a crucial element in Google Ads that influences the placement of your ads and the cost per click. Through high click-through rates and a positive influence on the quality score of your brand campaign, you can save costs on other ads. We help you tap into the full potential of your brand and continuously optimize your campaigns to achieve maximum results.
... you have problems with your data feed for Google Shopping.
... technical aspects of e-commerce are driving you crazy.
Efficient conversion tracking is crucial for the success of your Google Ads campaigns. We are the experts when it comes to optimizing tracking with Google Tag Manager and helping you gain valuable insights from your campaigns. Our specialists implement and configure Google Tag Manager on your website to ensure seamless and efficient conversion tracking.
With precise tracking, you can follow exactly which actions on your website lead to conversions and what contribution your Google Ads campaigns make. We ensure that all relevant events and goals are correctly captured. Whether it's a purchase, filling out a contact form, or other valuable interactions, we track them precisely. With accurate tracking data, you can optimize your campaigns, use budgets specifically, and maximize Return on Ad Spend (ROAS).
Compliance with data protection regulations, such as GDPR and TTDSG, is of great importance, especially for tracking with Google Ads and Google Analytics. We help you with the technical setup to ensure data-protection-compliant tracking. Our experienced technicians implement cookie consent tools and adjust the tracking codes of Google Ads and Google Analytics accordingly. This ensures that visitor tracking on your website is carried out in accordance with data protection requirements.
Our focus is on the correct configuration and integration of the required scripts to capture relevant data while protecting the privacy of your users. We take the requirements of the GDPR and TTDSG into account without restricting tracking functionality. Trust our technical expertise and let us help you set up tracking with Google Ads and Google Analytics in a data-protection-compliant manner.
Google Analytics is a powerful analysis tool that provides detailed information about the behavior of your website visitors. We help you fully exploit the potential of Google Analytics and gain valuable insights for your online business. Our experts support you in setting up and configuring Google Analytics to capture relevant data, e.g., on traffic, user behavior, conversion rates, and more. Furthermore, we help you set up individual dashboards and reports to keep an eye on the most important KPIs.
Data analysis allows you to make informed decisions, adjust your marketing strategies, and constantly improve the success of your website. You gain insights into which channels and campaigns are most effective, which pages appeal to your visitors most, and which conversion paths they prefer. Our experienced analysts support you in interpreting the data and give valuable recommendations to optimize your online marketing activities. Together, we unlock the full potential of Google Analytics for your company.
Enhanced Conversions for Google Ads allow you to go a step further to gain valuable insights into your customers and align your advertising campaigns even more precisely. When a purchase takes place on your website, additional information about the person buying is transmitted to Google. This information includes, for example, demographic characteristics, interests, or previous activities. Google uses this data to identify similar people and play your ads to a broader but still relevant audience.
With Enhanced Conversions, you can address your target group more precisely and use your advertising investment optimally. You have the opportunity to serve tailored ads to potential customers who have similar characteristics and behaviors to your existing customers. Our team is by your side and supports you in the technical setup of Enhanced Conversions in Google Ads.
... you are ready for the next level.
Google Ads potential analysis for e-commerce retailers
The crew of Shopmonauten®
Frank
Frank Geiger is the CEO at Shopmonauten® and has been working as an e-commerce marketing expert and visionary in his own companies since 2009. He built Shopmonauten. With automatisms in his brain and passion in his blood, he leads the crew through the data-driven everyday life.
Judith
Judith Lehnert: Performance Max evangelist at Shopmonauten®. With or without Google Shopping, she trims Performance Max campaigns for optimal performance. As an expert in performance marketing and Key Account Manager, she achieves the best results for the clients.
Alexandra
Alexandra Roth: The Google Ads expert in the crew. Google Ads for online shops is her specialty, and ROAS is her motivation. As a sophisticated campaign manager in the field of e-commerce, she knows all the tricks to get the maximum out of the Google Ads advertising budget for the clients.
Dominik
Dominik Bluhm is Shopmonauten® first employee. As an e-commerce programmer, Google Merchant Center expert, data feed expert and conversion tracking hero, he rocks the place. If it's complicated, Dominik solves it. He makes sure everything runs smoothly.
Laura
Laura Kotzlik: The expert when it comes to Google Ads for online shops. She lives for a high ROAS and makes it her personal motivation. As a campaign manager, she knows all the tricks and is guaranteed to get the maximum out of Google Ads.
Amelie
Amelie Holzer is a data feed programming specialist at Shopmonauten®. As a proven expert in data feeds and with deep technical expertise, she can solve complex problems and ensure that all data flows smoothly.
5 stars on Google say more than 1000 words
Wir betreiben nun seit über 10 Jahren einen Onlineshop, aber so eine kompetente und professionelle Arbeitsweise wie von H. Geiger und H. Schaeffer mit Team habe ich noch nie erlebt.
Die wissen was sie tun.
Wir sind rundum zufrieden und können die Shopmonauten nur weiterempfehlen.
Vielen Dank
RM-Pack e.K. - Robert Jakob
Die Mitarbeiter sind sehr fit bei der Programierung und Umsetzung von Shopsystemen. Hatte sehr kurzfristig ein Problem mit unserem Shop und hatte in diesem Zusammenhang um Unterstützung gebeten. Freundlich, fachlich gut versiert und Umsetzung lief innerhalb kürzester Reaktionszeit. Jederzeit gerne wieder, sehr gute Leistung und noch hilfreiche Tipps für die zukünftige Umsetzung erhalten!
Vielen Dank an Herrn Schaeffer von Shopmonauten!
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